One Swiss headquarters system,
run across Asia-Pacific and IMEA

The challenge

EMS is a Swiss maker of dental equipment whose teams in many countries share a single Dynamics 365 for sales and marketing, run by headquarters. Across Asia and the Middle East, where languages and needs differ from country to country, it needed a local partner to handle each country’s requests inside the headquarters system.

What we did

As EMS’s CRM partner for APAC-IMEA, Qualisoft started in Korea and has steadily widened the regions it supports. Requests come in as tickets, and the team keeps in regular contact with headquarters and each region.

In marketing, Customer Insights automates customer journeys, and sales performance is visible through dashboards and Power BI reports.

Scope

• APAC-IMEA regional CRM support
• Customer Insights journeys and segments
• Marketing forms by country
• Sales dashboards and Power BI reports

What changed

Different requests from many countries are now handled inside the one headquarters system. Qualisoft resolves issues in the region and passes decisions that belong to headquarters along with the evidence behind them.